Advisory Board

Edward (E.J.) Minor,, Vice President, US Retail Development & Marketing, HIT Entertainment, has more than 12 years of experience in consumer products marketing and brand management. In his current role, E.J. oversees all of HIT’s retail development and marketing initiatives in the US based around the Company’s portfolio of classic preschool brands including Barney™, Bob the Builder™, Thomas & Friends™ and Angelina Ballerina™. Previously, E.J. served as Vice President, Marketing, HIT Toy Company, where he was part of the management team that launched the successful Thomas & Friends TrackMaster™ toy line.

Prior to that, E.J. served as Director of Marketing for various toy brands at the Hasbro Toy Group including Sports Action (Nerf, Super Soaker) and the TONKA and PLAY-DOH brands. As Director of Marketing, Sports Action, he was responsible for three brands generating $200 MM at retail and developed the strategic plan for the toys and licensed consumer products. During his time as Director of Marketing, Hasbro for TONKA, he increased retail shipments by 20%, and as Director of Marketing for PLAY-DOH, he led the brand to the highest historical revenue year in 2003 and developed the brand’s innovative Arts & Crafts line.